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SEX AND SPENDING
Gender plays a role in determining whether one is likely
to be a big spender.
Researchers at Iowa State University and Kenyatta University in Kenya
concluded that 36% of women buy things they don't need, compared with
18% of
men. (No word from the researchers on the sexes' respective definitions
of
"need.") The study found that 24% of women can't pass up a sale,
while only
5% of men are mesmerized by markdowns. Shopping is also regarded as a
form of
celebration by 31% of women, versus 19% of men.
Source: "Women Labeled as Big Spenders," Times-Picayune (New
Orleans),
20 June 2000, compliments ìBrain Snacksî.
© 1997 - 2000, Single Again Magazine -- All rights
reserved.
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