Don't Get Mad - Get Equal

Donna lacks the nerve to hang up on obnoxious telemarketers. Mitch has trouble expressing warm, caring feelings. Shy Pam languishes at the bottom of the "pecking order" at work while pushy Dale bullies others to get his way.

Is learning to manipulate others the answer to personal powerlessness? There's a better way, according to Drs. Robert E. Alberti and Michael L. Emmons, distinguished experts in the field of assertiveness training. "Everyone needs 'survival tactics' -- ways to avoid the one-down feeling that often comes when you fail to express what you really want," they acknowledge. "We can't overestimate the importance of the difference between appropriate assertion and the destructive aggression with which it is often confuse

Alberti and Emmons advocate respectful self-expression as a tool for promoting equality in human relationships. They wrote YOUR PERFECT RIGHT: ASSERTIVENESS AND EQUALITY IN YOUR LIFE AND RELATIONSHIPS as a guide to "standing up for yourself" without stomping on the rights of others.

The newly released eighth edition of YOUR PERFECT RIGHT reinforces its status as the "bible" of assertiveness training. Since its first edition in 1970, it has sold one-and-a-quarter million copies, ranking 5th among all self-help books in a national survey of psychologists reported in American Journal of Psychotherapy, Psychology Today, and The New York Times. It ranked 12th among the "best self-help books" in a national survey reported in The Authoritative Guide to Self-Help Books (1994). "Assertiveness is, first and foremost, a matter of personal choice," Drs. Alberti and Emmons stress. "If you know how to act assertively, you are free to choose whether or not you will."

YOUR PERFECT RIGHT offers a proven step-by-step method for achieving successful self-determination in everyday life. Its practical techniques include

• Observing your own behavior and attitude
• Setting realistic goals
• Developing positive self-statements for "stress inoculation"
• Managing anger constructively

Updated and revised for the new millennium, YOUR PERFECT RIGHT builds a timely bridge from honest, open personal interaction to the "bigger picture" of improved global relations. Its empowering principles demonstrate how assertiveness boosts self-worth, enriches intimacy, hones decision-making and conflict-resolving skills, changes cognitive responses to difficult people and situations, and stimulates social responsibility.

Ultimately, Drs. Alberti and Emmons point out, those acts which are in the best interest of our fellow humans are in our own best interests as well. "Effective assertive communication can build positive, equal relationships between people -- the most valuable assets any human being can have."

Robert E. Alberti, Ph.D., is a psychologist, consultant, and book publisher. A Fellow in the American Psychological Association, he is also a Clinical Member of the American Association for Marriage and Family Therapy.

Michael L. Emmons, Ph.D., is a psychologist in private practice, consultant to educational, government and business organizations, and a trainer of marriage and family counseling interns at California Polytechnic State University.

YOUR PERFECT RIGHT (Eighth Edition) is available from Internet booksellers and local bookstores or directly from Impact Publishers, Inc. at 1-800-246-7228.

YOUR PERFECT RIGHT
Assertiveness and Equality in Your Life and Relationships (Eighth Edition
by Robert E. Alberti, Ph.D., and Michael L. Emmons, Ph.D.
256 pages -- Trade paperback -- May 2001
Softcover -- ISBN: 1-886230-28-5 -- $15.95

Buy Now! Your Perfect Right (Softcover) Your Perfect Right (Hardcover)