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Get into the Minds of Today's Young Women
By The Intelligence Factory
Interested in the mindset and mood of young women around
the country? Want to hear why smart is sexiest, and how savvy young women
express themselves when voting for a president and speaking out on a number
of topics?
The GLAMOUR "Do Vote" poll uncovered more intriguing findings.
Here are a few toplines from the survey:
* Prioritizing Health: Health issues are increasingly important to women.
Compared with a year ago, most women are more concerned about their health,
are committed to spending more time on their physical and mental well-being,
are buying healthier foods and frequently read labels when shopping, and
are taking vitamins/supplements. In addition, they believe it is critical
to provide healthcare for all Americans.
* Women in the Market...the Stock Market, That Is: After centuries of
relying almost entirely on men for financial guidance, women are taking
control of their own financial futures. In the U.S., women are now responsible
for 50 percent of stock-market investing. In the GLAMOUR poll, women show
an increasing sense of fiscal responsibility and are spending more time
managing their finances than they were a year ago.
* Cash Rich, Time Poor: The Intelligence Factory has noted the rise of
a "time famine" among citizens of the Western world, who by
and large have not cashed in higher wages for increased leisure time.
This time famine is felt acutely by women. In the "Do Vote"
poll, women report that they are doing more of just about everything than
they were a year ago (from doing chores to working out to spending time
with family to logging on to the computer/Internet). Not surprisingly,
they also report that managing their time has become more difficult and
they are experiencing more stress than ever before.
* Satisfied Singles: There is definitely life in the absence of marriage,
according to young women polled by GLAMOUR. Most of them agree that they
can remain single and still have personally fulfilling lives.
Article compliments of The Intelligence Factory.
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