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Sex and Spending

Gender plays a role in determining whether one is likely to be a big spender. Researchers at Iowa State University and Kenyatta University in Kenya concluded that 36% of women buy things they don't need, compared with 18% of men. (No word from the researchers on the sexes' respective definitions of "need.") The study found that 24% of women can't pass up a sale, while only 5% of men are mesmerized by markdowns. Shopping is also regarded as a form of celebration by 31% of women, versus 19% of men.

Source: "Women Labeled as Big Spenders," Times-Picayune (New Orleans), 20 June 2000, compliments ìBrain Snacksî.

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